Gartner’s Hype Cycle is a graph that charts the overall life/adoption of technologies. Pinterest has only been around publicly for a little over 2 years now and I believe it falls right past the Peak of Inflated Expectation. I remember last year when every single friend of mine was dying to join Pinterest and how they had to log on everyday to look at the pins. At that point in time, Pinterest was on the rise up in the Technology Trigger phase. However, once everyone got an account and it was no longer ‘the cool thing’ to have, I think it shifted over the Peak of Inflated Expectations. And that leaves it where it currently sits, just over the peak, on a slight decline.
What does that mean for the company? Simply that now less users will be signing up for an account. They have had plenty of time to generate a huge number of followers and many of them will still remain loyal. The hype cycle mainly apply toward new users and suggests that less of them will be seeking out Pinterest.